Although the weather is getting colder and colder, the popularity of outdoor sports has not cooled down, and people's demand for functional clothing such as moisture wicking, temperature control, odor removal, wear resistance, and water splashing prevention continues to be strong. It is reported that Vipshop's sales of sports hoodies increased by 87% year-on-year one hour after the opening of the "11.11 Special Sale Carnival" this year; On the Tmall platform, the sales of running clothing increased by 45.2% year-on-year.
According to the "2022Q3 Consumer New Potential White Paper" released by Magic Mirror, in the overall downturn of the clothing industry, outdoor functional clothing has shown strong growth, especially assault clothing, with a year-on-year growth of 88.8% in the third quarter of 2022. This shows a huge growth potential in the outdoor clothing market this year.
Multi functional and multi scenario deployment
With the increase of per capita disposable income in China, domestic residents are able to access a wider range of sports categories, and the wearing scenarios of sports clothing are also constantly expanding. According to data from iMedia Consulting, in the 2022 survey of user usage scenarios for sports shoes and clothing in China, 52.7% of consumers like to wear sports shoes and clothing in their daily lives, and 26.6% of consumers only wear sports shoes and clothing on rest days or during exercise.
"Fashion+Sports" is more favored
This year, frisbee, Lu Chong, skiing, camping, and other outdoor clothing have become new leisure choices for people. The fashion and design sense of outdoor clothing have been further explored, and outdoor clothing that emphasizes fashion and aesthetics beyond its functions is favored by consumers.
Technology provides impetus for industry development
The expansion of the functional clothing market is inseparable from the innovation of technology and the enhancement of application capabilities in the clothing industry. At the recently held China International Import Expo Innovation Incubation Consumer Products Exhibition Area, a charging suit made of stacked materials has attracted people's attention. This clothing is less than 2 centimeters thick, but it can withstand low temperatures of minus 40 degrees Celsius, and its insulation effect is equivalent to a daily clothing with a thickness of 7 centimeters.
Experts believe that in the post pandemic era, the trend of outdoor leisure has emerged, and the widespread application of new technologies, materials, and processes will bring broader development space to the outdoor sportswear market.
Post time: 5月-13-2024
